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WHAT WE DO

  • gig services
  • our values
  • our strategies & solutions

we deliver GREAT IDEAS anchored in RETAIL INSIGHT
great DELIVERY and measurable IMPACT

RETAILER MEDIA STRATEGIES, SALES & EVALUATION

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It all starts with creating the right strategy. To do this we optimise our proven 3 point plan. Then comes the hard yards – the sales bit. Through our unrivalled expertise and experience...

STRATEGIC RETAILER SOLUTIONS

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Creating robust strategies through taking the time to truly understand your business and the needs of your key stakeholders then overlaying our unrivalled retail expertise...

LICENSING STRATEGY, BRAND OPTIMISATION

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Licensing can be a powerful tool to drive sales, engagement and new customers – if used correctly. At GIG we understand the impact licensing can deliver and how best...

BRAND ACTIVATION IN RETAIL

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Activating your brand in any retail environment can be challenging. Knowing what the real opportunities are, how best to execute them and when and where we can push the needle is key.

GIG values

be authentic

be brilliant

be creative

be driven

Put simply we are retail

Retailer Media Strategies
Strategic Retail Solutions
Licensing Strategy
Brand Activation in Retail
Retailer Media Strategies

Retailer Media Strategies, Sales & Evaluation

It all starts with creating the right strategy. To do this we optimise our proven 3 point plan….

1. ANALYSE effectiveness of existing media options
2. CREATE a suite of media that engages shoppers across their journey
3. DEFINE the optimise way to monetise this

Then comes the hard yards – the sales bit.  Through our unrivalled expertise and experience we will ensure the opportunity to generate revenue and sales is exceed by…

•    Creating productive relationships with brands and suppliers
•    Planning integrated campaigns with great ideas at the heart
•    Creating a sustained pipeline of revenue through relationships and results
•    Increasing spend using analytics to target brands
•    Optimising predictive analytics to forecast and plan future revenues

And then measuring impact through a robust ROI model and continuous evaluation of campaign results to unlock future investment

Strategic Retail Solutions

Strategic Retail Solutions

Creating robust strategies through taking the time to truly understand your business and the needs of your key stakeholders then overlaying our unrivalled retail expertise to create sustainable strategies that work in the real retail world across…

  • Events and sampling
  • New product launches
  • Category re-invention
  • Licensing partnerships
  • Monetisation of assets
Licensing Strategy

Licensing Strategy & Optimisation for Brands & Retailers

Licensing can be a powerful tool to drive sales, engagement and new customers – if used correctly

At GIG we understand the impact licensing can deliver and how best to optimise the right license, at the right time in the right retail channel – we call this The Right Stuff! But how does this work?

If you are a retailer we will…
  • DEFINE the role of licensing as a part of your broader strategy
  • Then OPTIMISE our expertise to define the right licenses
  • CREATE a clear role for licensing covering product, price, promotion and activation
  • Then DELIVER the plan for you unlocking investment from licensors and licensees
If you are a licensee or licensor we can support you to find that elusive Sweet Spot through…
  • SHAPING your retail targets using insights
  • IDENTIFYING the sweet spot between retailer, shopper and license
  • CREATING an integrated execution plan considering product, price,   promotion and activation
  • MANAGING and delivering the plan with you
If you’re a brand we will…
  • DEFINE the role of license versus your brand objectives
  • CONNECT your objectives to the right license type i.e. Evergreen versus theatrical, brands versus characters
  • Work with you to DEVELOP a product mix that optimises the license
  • CREATE and DELIVER a campaign to support the license and drive sales
Brand Activation in Retail

Brand Activation in Retail

Activating your brand in any retail environment can be challenging. Knowing what the real opportunities are, how best to execute them and when and where we can push the needle is key.  Lucky for you we know how to do this!

Each retailer is truly different yet so many brands try to treat them the same – but one size does not fit all! To start we need to help you find the Sweet Spot!

We do this by

  • Analysing your objectives and prioritise your retailer focus
  • Aligning your objectives to that of the retailer and their shopper
  • Maximising the parameters of retail execution
  • Creating mutual growth opportunities

Using this to create inspiring, insightful campaigns which can actually be delivered as planned and then measured to unlock more!

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