WHAT WE DO
we deliver GREAT IDEAS anchored in RETAIL INSIGHT
RETAIL STRATEGY
MEDIA PLANNING & SALES
CREATIVE SOLUTIONS & DESIGN
PRODUCT MARKETING
CAMPAIGN MANAGEMENT
PRODUCT PLATFORM & TECH
INSIGHT MEASUREMENTS & ANALYTICS
NON ENDEMIC & AGENCY PARTNERSHIPS
GIG values
Put simply we are retail
Retailer Media Strategies
Retailer Media Strategies, Sales & Evaluation
It all starts with creating the right strategy. To do this we optimise our proven 3 point plan….
1. ANALYSE effectiveness of existing media options
2. CREATE a suite of media that engages shoppers across their journey
3. DEFINE the optimise way to monetise this
Then comes the hard yards – the sales bit. Through our unrivalled expertise and experience we will ensure the opportunity to generate revenue and sales is exceed by…
• Creating productive relationships with brands and suppliers
• Planning integrated campaigns with great ideas at the heart
• Creating a sustained pipeline of revenue through relationships and results
• Increasing spend using analytics to target brands
• Optimising predictive analytics to forecast and plan future revenues
And then measuring impact through a robust ROI model and continuous evaluation of campaign results to unlock future investment
Strategic Retail Solutions
Strategic Retail Solutions
Creating robust strategies through taking the time to truly understand your business and the needs of your key stakeholders then overlaying our unrivalled retail expertise to create sustainable strategies that work in the real retail world across…
- Events and sampling
- New product launches
- Category re-invention
- Licensing partnerships
- Monetisation of assets
Licensing Strategy
Licensing Strategy & Optimisation for Brands & Retailers
Licensing can be a powerful tool to drive sales, engagement and new customers – if used correctly
At GIG we understand the impact licensing can deliver and how best to optimise the right license, at the right time in the right retail channel – we call this The Right Stuff! But how does this work?
If you are a retailer we will…
- DEFINE the role of licensing as a part of your broader strategy
- Then OPTIMISE our expertise to define the right licenses
- CREATE a clear role for licensing covering product, price, promotion and activation
- Then DELIVER the plan for you unlocking investment from licensors and licensees
If you are a licensee or licensor we can support you to find that elusive Sweet Spot through…
- SHAPING your retail targets using insights
- IDENTIFYING the sweet spot between retailer, shopper and license
- CREATING an integrated execution plan considering product, price, promotion and activation
- MANAGING and delivering the plan with you
If you’re a brand we will…
- DEFINE the role of license versus your brand objectives
- CONNECT your objectives to the right license type i.e. Evergreen versus theatrical, brands versus characters
- Work with you to DEVELOP a product mix that optimises the license
- CREATE and DELIVER a campaign to support the license and drive sales
Brand Activation in Retail
Brand Activation in Retail
Activating your brand in any retail environment can be challenging. Knowing what the real opportunities are, how best to execute them and when and where we can push the needle is key. Lucky for you we know how to do this!
Each retailer is truly different yet so many brands try to treat them the same – but one size does not fit all! To start we need to help you find the Sweet Spot!
We do this by
- Analysing your objectives and prioritise your retailer focus
- Aligning your objectives to that of the retailer and their shopper
- Maximising the parameters of retail execution
- Creating mutual growth opportunities
Using this to create inspiring, insightful campaigns which can actually be delivered as planned and then measured to unlock more!