Adobe has announced the development of AR shopping capabilities for retailers to integrate into their websites.
The tool allows consumers to point their phone at a product image on an ecommerce site, and then see the item rendered 3D in their living space, with the option to add several products into the same view.
Unveiled during the annual Adobe Summit, it comes after AR shopping saw a surge in popularity during the pandemic as virtual try-on and other at-home product testing served as a substitute for store visits.
The tool also allows the potential for consumers to mix and match products across different ecommerce websites that employ Adobe’s technology.
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