To mark magazine Allure’s 30th anniversary, they have opened an experiential led store in New York, based around innovative tech-and-editorial-led solutions while offering over 280 makeup, haircare and skincare products from more than 150 brands.
Merchandising is organized as answers to commonly asked cosmetic questions, as well as designated sections for features such as Best of Beauty Awards, with brands paying a small fee to be featured in-store.
QR codes also allow shoppers to scan every product and find information on the product, links to the corresponding brand’s social media, and where the product was featured within the Allure content.
The store will also house augmented reality capabilities for customers to try on products using smart mirrors and will be a hub for content creation, with in-store events, tutorials and masterclasses hosted by Beauty influencers.
Read the full article here.