AXA Health has launched an immersive experiential roadshow, starting in central London and travelling to Manchester and Glasgow; providing people with fun ways to boost their mental and physical wellbeing.
The OOH activation is part of the Feelgood Health campaign, with the installations having the aim of bringing a little sunshine into the dark days of winter by having three large lamps fitted with special bulbs that help alleviate the winter blues.
Visitors can use a pull-cord switch to turn the lamps on, and accompanying QR codes will direct consumers to the AXA Health hub. Passersby will also be gifting free hot drinks, refillable water bottles and yoga mats to help people focus on their health.
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