Burger King has launched an attention-grabbing campaign by converting its Leicester Square London flagship into an entirely vegan establishment until April 10th. It has replaced its regular menu with 23 plant-based offerings and updated its distinctive red and orange branding to green on a wooden backdrop for more of a back-to-nature feel.
The one-month trial is being used by the chain to gauge customer reaction to meat-free foods, but it isn’t the first major food establishment to do so, in 2016 Pret trialed ‘Veggie Pret’ in nine locations across London and one in Manchester
To menu features the likes of the Bakon Double Cheeze XL, Vegan Nugget Burger, and Vegan Chilli Cheeze Bites. Burger King has collaborated with The Vegetarian Butcher to create the menu, a partnership that has launched products across the globe including the Whopper Vegetal in Mexico, the Plant-Based Whopper in China, and vegan chicken nuggets in Germany. Last year, the chain also expanded its Vegan Royale and vegan chicken nuggets to Africa, becoming the first fast-food chain to offer vegan-certified meat in all of Africa.
To promote the London store opening, Burger King handed out free Vegan Royale Chicken Burgers to those that ordered on the Burger King app.
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