The world’s oldest licensed whiskey brand, Bushmills, has partnered with Peaky Blinders’ Shelby family on a year long promotion.
To celebrate the partnership, and St Patrick’s Day, brand loyal customers can order the drink in a “Shelby Sour” cocktail from a bar of their choice, and Bushmills will cover the cost.
The licensing partnership comes during the release of Peaky Blinder’s 6th and final season, with plans for a Peaky Blinders film on the way. Throughout the year, Bushmills have plans to launch live experiential events, an ad campaign and a limited-edition whiskey.
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