French retailer Groupe Casino has this week launched an innovative service enabling members of its Le Club Leader Price membership scheme to place shopping orders via WhatsApp.
Shoppers will be able to choose from over 1,500 products, with the service being accessible from any device and any region of France.
Customers can also opt into a subscription plan, where products are delivered every two, four, or six weeks, with shoppers able to avail of discounts up to 15% and free delivery for purchases of €50 or over, or €5 if less than €50.
The news follows Casino’s Colombian subsidiary launching a similar service in 2020, which is now used by approximately 600,000 customers.
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