Vet IQ was a brand new initiative to bring veterinary drop-in surgeries to Walmart stores in the US. The market insight tells us that a high proportion of Walmart customers have pets, and would benefit from being able to drop them off for minor treatments whilst doing their shopping. GIG implemented the rollout of Vet IQ across 20 stores, creating the promotional material to drive awareness of the service, and training the Walmart staff to handle Vet IQ customer queries. Vet IQ has now expanded into a further 30 stores, with plans for further growth.
