Doritos partnered with Netflix on a virtual concert event promoting the fourth season of “Stranger Things”.
“Live From The Upside Down” ties back to the science fiction show’s setting of Hawkins, Indiana, which was supposed to host a gathering called Doritos Music Fest ’86 in-universe. The tour bus transporting retro acts like The Go-Go’s, Soft Cell and Corey Hart crashed.
The musicians disappeared into another dimension and the show was canceled, until now. Doritos opened a portal and is now inviting fans to virtually step inside to watch these 80s music icons perform during “Live From The Upside Down”. The fans will also see the pop star Charli XCX take the stage and perform a surprise collaboration with one of the 80s bands.
Doritos is letting fans access to the concert through specially marked bags of chips, including a limited-edition Doritos 3D Crunch Three Cheese flavor.
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