In-store technology is on the rise, from digital SELs to automated stock checks, all designed to improve the customer experience. One of the most interactive technologies retailers are trialing is AI interactive promo ends. Research has shown that making gondola ends interactive drives as much as 10 times the engagement of traditional digital signage and 188% sales lifts, according to case studies in Beauty, CPG, Accessories, department stores, and Grocery (Perch).
Giant Foods and Unilever have now partnered to introduce interactive ends to stores around Washington DC.
The end caps, which are run by Perch and feature Dove, sit in the Beauty area of the stores and consist of a digital screen that automatically senses what products shoppers touch, to then respond with product information and videos. Using Perch’s “lift-and-learn” technology, shoppers can access more information about Unilever’s skincare products by simply touching them, as if they had clicked on them online.
Customers can see eye-catching lit shelves with the screen containing product videos, ratings, and reviews of the Dove range.
Perch’s digital engagement platform uses computer vision to detect product behavior at the shelf, anonymously detecting the presence of shoppers, what products they touch, and what content they engage with to bring in videos, ratings and reviews, and product information for every product on the shelf.
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