At GIG Retail, we always deliver the best possible media plans and marketing campaigns that align with your objectives to target customers at different points within the customer journey
ASDA MEDIA
…so tell us, what is your objective?
I want to drive footfall to store
GOOD LIVING MAG
Reach 4,787,000 (NRS April-Sept ‘15)
Duration 4 weeks
Coverage 2,109,560 (ABC Jan-June ‘15)
91% of readers said it encouraged them to buy something they had seen in the magazine Oct ‘15 issue – drove £4.9m incremental sales across all stores over a 4 week period (Source: Brass Research ‘14)
GHS SAMPLING
Reach 22,000 samples/leaflets a week
Duration 2 weeks, usual campaign length
Coverage targets 97% of deliveries from Asda’s 3 largest depots
An opportunity for brands to drive brand equity, showcase packaging and consumers can try the product in the comfort of their own home
CONTACT US:
I want to drive footfall to aisle
CAR PARK BANNERS
Reach up to 15.8 million shoppers
Duration 1 week
Coverage up to 366 stores
Tiered car park banner distribution allows for different package options to suit all campaigns
SECURITY COVERS
Reach up to 16 million shoppers
Duration 1 week
Coverage up to 371 stores
Ensures your promotion is at the front of customers’ minds as they enter the store. Tiered options available
FOYER POSTERS
Reach up to 16.1 million
Duration 1 week
Coverage 370 stores
Prime position in front of entrance to store. One foyer poster per store for campaign
BOLLARD COVERS
Reach 14.7 million shoppers
Duration 1 week
Coverage in our top 340 stores, 4 per store
An opportunity each week to advertise your product on a minimum of four bollards per store
TROLLEY BAYS
Reach up to 7.1 million shoppers
Duration up to 3 weeks
Coverage up to 150 stores
High dwell time as customers walk towards the bays and collect their trolleys. Fully branded options available, enabling suppliers to replicate above-the-line campaigns
DIGITAL 6 SHEETS
Reach dependent on volume booked
Duration 2 weeks recommended, however, digital allows for daily activation campaigns
Coverage dependent on volume booked
A campaign at the top of 100 Asda stores delivers up to 34.8 million impacts and reaches 20% of all main customers in the UK per fortnight. Creative flexibility and impact, drive message cut-through and recall
CONTACT US:
I want to convert at fixture
ASDA FM
Reach up to 18.5 million
Duration 1 week
Coverage up to 413 stores
Different creative options available to increase customer engagement. Able to target specific store list and time of day to ensure that you are speaking to the most relevant people for your brand
POS:
BARKERS
Reach 17.1 million shoppers
Duration 3 weeks
Coverage up to 421 stores
Branded barkers and booklets provide the last opportunity to influence customers a the vital point of purchase, where 76% of all buying decisions are made
BOOKLETS
Reach 17.1 million shoppers
Duration 3 weeks
Coverage up to 421 stores
50 double-sided pages which customers can tear off and take home
TROLLEY PANELS
Reach up to 15 million shoppers
Duration 4 weeks
Coverage up to 300 stores
100% compliance guaranteed. They drive and direct shoppers to the relevant aisle – resulting in ad coverage across the entire store
Branded Media
ACTIVE SELLING, SAMPLING AND DEMONSTRATIONS
Reach Approximately 250 samples per store
Duration Dependent on campaign
Coverage Dependent on campaign
50% of customers that sample will visit the fixture. 90% of those people will purchase. 93% said sampling encourages them to make an unplanned purchase. Using in-store sampling to promote your product can educate the customers about product benefits, drive trial and create a 2-way dialogue between the shopper and the brand ambassador
CONTACT US:
I want to book media
GOOD LIVING MAG
Reach 4,787,000 (NRS April-Sept ‘15)
Duration 4 weeks
Coverage 2,109,560 (ABC Jan-June ‘15)
91% of readers said it encouraged them to buy something they had seen in the magazine Oct ‘15 issue – drove £4.9m incremental sales across all stores over a 4 week period (Source: Brass Research ‘14)
GHS SAMPLING
Reach 22,000 samples/leaflets a week
Duration 2 weeks, usual campaign length
Coverage targets 97% of deliveries from Asda’s 3 largest depots
An opportunity for brands to drive brand equity, showcase packaging and consumers can try the product in the comfort of their own home
CAR PARK BANNERS
Reach up to 15.8 million shoppers
Duration 1 week
Coverage up to 366 stores
Tiered car park banner distribution allows for different package options to suit all campaigns
SECURITY COVERS
Reach up to 16 million shoppers
Duration 1 week
Coverage up to 371 stores
Ensures your promotion is at the front of customers’ minds as they enter the store. Tiered options available
FOYER POSTERS
Reach up to 16.1 million
Duration 1 week
Coverage 370 stores
Prime position in front of entrance to store. One foyer poster per store for campaign
BOLLARD COVERS
Reach 14.7 million shoppers
Duration 1 week
Coverage in our top 340 stores, 4 per store
An opportunity each week to advertise your product on a minimum of four bollards per store
TROLLEY BAYS
Reach up to 7.1 million shoppers
Duration up to 3 weeks
Coverage up to 150 stores
High dwell time as customers walk towards the bays and collect their trolleys. Fully branded options available, enabling suppliers to replicate above-the-line campaigns
DIGITAL 6 SHEETS
Reach dependent on volume booked
Duration 2 weeks recommended, however, digital allows for daily activation campaigns
Coverage dependent on volume booked
A campaign at the top of 100 Asda stores delivers up to 34.8 million impacts and reaches 20% of all main customers in the UK per fortnight. Creative flexibility and impact, drive message cut-through and recall
ASDA FM
Reach up to 18.5 million
Duration 1 week
Coverage up to 413 stores
Different creative options available to increase customer engagement. Able to target specific store list and time of day to ensure that you are speaking to the most relevant people for your brand
POS
BARKERS
Reach 17.1 million shoppers
Duration 3 weeks
Coverage up to 421 stores
Branded barkers and booklets provide the last opportunity to influence customers a the vital point of purchase, where 76% of all buying decisions are made
BOOKLETS
Reach 17.1 million shoppers
Duration 3 weeks
Coverage up to 421 stores
50 double-sided pages which customers can tear off and take home
TROLLEY PANELS
Reach up to 15 million shoppers
Duration 4 weeks
Coverage up to 300 stores
100% compliance guaranteed. They drive and direct shoppers to the relevant aisle – resulting in ad coverage across the entire store
Branded Media