Grocery delivery company GoPuff has announced a partnership with the McLaren Formula 1 team to become its instant delivery sponsor.
As part of the partnership, the McLaren cars’ livery will feature the grocer’s branding alongside fan experiences and rewards.
To promote the partnership, promotions have featured the team’s drivers Lando Norris and Daniel Ricciardo, surprising fans in London with special Gopuff deliveries, while GoPuff branded McLaren cars were located around the city.
GoPuff customer who ordered last week were automatically entered into a prize draw for the chance to win a VIP F1 race weekend experience, exclusive race viewing, and a ride in a McLaren supercar.
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