Gucci will begin accepting cryptocurrency payments by the end of the month in five of its US stores, with plans to expand to all of its 111 American locations.
The in-store payments will be made using a QR code that customers can scan with their crypto wallet, sent by Gucci via email (Vogue Business, 2022).
The stores will accept 12 cryptocurrencies including Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin and five US dollar stablecoins.
The first locations to accept crypto are Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District, Phipps Plaza in Atlanta, and The Shops at Crystals in Las Vegas.
Employees have started to undertake training and education on crypto, non-fungible tokens (NFTs) and Web3 in preparation for the launch.
Link to website Here