Hong Kong is home to the world’s first IKEA Close to You concept store, with the store opening this week in Discovery Bay.
The store has more than 110 home products together with 120 Swedish food products, and is the first IKEA within a larger supermarket, as well as being their first store to focus on digital by offering a number of solutions such as self-pick-up lockers that support flexible pick-up time and free shipping.
The store also features a 2-metre-high interactive screen ‘Digital Experience for Furnishing Inspiration’ that provides 50 home-decorating inspirations and the “Swedish Cooking Interactive Screen” which provides free cooking recipes.
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