Innocent drinks took over London landmark Trafalgar Square to create an eye-catching overgrown garden filled with more than 6,000 plants, flowers and trees, for one day only.
Innocent employed a team of top gardeners and horticulturists, including Ray Mears, to turn the 30m x 20m space into a green paradise to mark the launch of its Big Rewild campaign – a commitment to protecting and preserving two million hectares of land.
Innocent also vouched to give away three million seeds, via plantable seed papers, while visitors were invited to rehome one of the plants as part of Innocent’s partnership with Orchard Project. There was also the chance to sample the brand’s new, carbon-neutral orange juice.
The partnership will also include a series of educational events focused on rewilding that will be hosted throughout the UK over the next eight weeks.
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