Instacart has announced it has launched shoppable recipes with TikTok and Hearst, that owns publications including Delish, Good House Keeping and Country Living.
From now, select TikTok food creators can start using the Shoppable Recipes feature in their videos, allowing them to link shopping lists into their TikTok videos with an add all to cart button. Select creators will be able to choose recipes available on Tasty and other select sites, with Instacart aiming to expand the number of creators who have access to their technology in the coming months.
Instacart will also work with Hearst to integrate Shoppable Recipe buttons onto all its recipe content on Delish.com, ThePioneerWoman.com, GoodHousekeeping.com and CountryLiving.com.
The new shopping feature comes a week after Instacart introduced in-store navigation, live phone support and a safety toolkit for pickers on its platform. The in-app navigation feature gives shoppers an interactive map of the chosen grocery store, the live phone support feature allows users to speak with a representative to receive advice and the safety toolkit gives shoppers access to tools such as in-app emergency calling, incident reporting and safety alerts within the Shopper app.
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