With 29 shopping centres in 10 countries across Europe and Asia, Nhood has reached an agreement with Situm to install indoor geolocation capabilities inside the newly opened Vialia Estación shopping centre in Vigo, Spain.
The technology allows customers access to in-mall navigation and mapping while providing Nhood with the capability to create customised promotions for shoppers based on their location and durations in certain areas all in real-time to increase conversion rates.
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