Oreo is releasing its first Pride-themed retail pack as part of a running collaboration with LGBT activism organization PFLAG National.
Oreo has worked with PFLAG for the past three years on campaigns timed for Pride month, but the latest partnership introduces a more forward-facing retail element with the customizable cookie packs.
The limited-edition cookie pack is covered in words of support from real LGBT allies, which are presented in an array of fonts and colors. Oreo also included a blank text box on the front of the pack so customers can write their own messages of affirmation and gift the cookies to friends and loved ones.
Each pack contains classic Oreo cookies that display the words “Proud” on the chocolate base cake. Oreo put the cookie packs up for presale on its website on May 11, and they hit retail shelves nationwide on May 18.
Link to website Here