objective

Optimise the release of Minions movie in Asda  to deliver character engagement, theatre footfall and sales of related Minion merchandise available in store

insight

Mums are continually looking for ideas and solutions to keep their little ones entertained

our great idea

• Total store take over
• Character POS package
• Live events – Minions parties in-store
• Character appearances
• Exclusive product
• Retailer media support package

what is delivered

• 152% increase in sales of Minions character merchandise
• 6% increase in store footfall during the event
• 2m reach on Facebook