Smirnoff want to ensure fans who aren’t typically able to watch this year’s Super Bowl, held next weekend, including a remote camp of miners in Alaska and first responders in Los Angeles, to tune in live.
Smirnoff surprised the miners with a Zoom call featuring Vernon Davis, who delivered the news that on Super Bowl Sunday, Smirnoff will travel to the remote mining camp to provide them with a new TV, sound system, game-day gear, full catering and Smirnoff cocktails. Davis and Smirnoff also plan to surprise essential workers throughout Los Angeles with nourishing meals in partnership with World Central Kitchen.
Smirnoff is also running a promotion that gives fans the chance to win a Super Bowl Party watch kit, fans could enter by texting “FOOTBALL” to 24272, of which 56 winners (for Super Bowl LVI) were chosen.
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