- In Singapore, to celebrate Chinese New Year, Tiger Beer encouraged Singaporeans to set aside their fears and achieve bold ambitions in the year of the tiger.
- Members of the public are encouraged to scan a QR code with their phone and share their greetings and wishes for the year, and when doing so, a virtual tiger will roar into the camera and show up in the photo.
- The Uncage your Tiger campaign has also feared on 3D billboards in the city as well as the sponsorship of Korean football player Son Heung Min to share his aspirations on Instagram.
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