TikTok is giving brands a way to create augmented reality (AR) effects for its social video app with the addition of Camera IQ’s software tools. To prepare for the release (April 28), the company collaborated with customers including Warner Bros. Discovery’s Cartoon Network and Estée Lauder’s Smashbox to create branded AR content on the social video app.
The AR authoring tools are available within TikTok’s Effect House, the app’s experimental hub for video creators. The Effect House software, which is in beta testing, is available for download to Mac computers. Camera IQ lets brands create AR effects without writing computer code.
Cartoon Network is among the marketers that already have created AR content using the new tools. Thousands of TikTok users have made videos using the “Garnet Glasses” effect, helping Cartoon Network to engage fans while raising awareness of the program.
Link to website Here