Walmart has partnered with Snapchat to create new AR content that has the aim of inspiring users to make recipes with ingredients they have at home or can order from Walmart.
The new Walmart “Snap Scan & Shop” lens lets Snapchat users scan food items in a refrigerator or pantry with a smartphone camera to generate a list of 10 recipes that include those items.
Allrecipes, the Meredith ran recipe site, provides the recommendations and the ability to buy additional ingredients from Walmart.
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