put simply we are retail experts
Here’s our life so far…
Here’s our life so far…
Having worked for many years for Asda Walmart in the UK and Coles Supermarkets in Australia, Gal Shivtiel set up Great Ideas Group in Melbourne Australia as a strategic retail consultancy.
With a small team of retail experts, GIG worked on a number of projects across Australia. The projects were varied, but all had a similar focus. To help retailers get closer to customers or support suppliers to understand retailers better.
Following a strategic project with Walmart in China, the GIG team started a long term strategic relationship with Walmart that has continued to this day.
The Walmart China projects started with GIG producing and delivering the China Year Beginning Meeting in 2010 for 15,000 delegates across China.
The GIG team also worked on creating the strategic marketing plans and delivering a world class events programme that started with Chinese New Year and culminated in bringing the Moon Festival to life in stores.
With a fast growing customer base in the UK, Great Ideas Group set up their Europe office in Leeds (the home of Asda Walmart UK).
The Leeds team soon became specialists in FMCG trading and marketing and launched a business unit that worked on numerous trading projects, including delivering Trading Workshops and Buyers Academy modules to help experienced buyers and sales teams to win in an ever changing retail landscape.
The GIG team also start working closely with the Walmart International team based in Asda House in Leeds.
As well as the support for the Walmart China team, GIG was brought in to take a look at how to create differentiation in the shopping experience for Walmart in India.
Based out of Delhi, the GIG team looked to create a world-class demo and retailtainment plan for the Walmart team. This plan ensured a focus on customer experience that bring events and new product launches to life for customers in stores across the country.
Back in Australia, the GIG team were working closely with Sigma Pharmaceuticals, the largest retail-led pharmacy network in Australia.
As part of a number of trading initiatives that GIG were supporting the Sigma team in delivering, they were also asked to build and bring to life a Retail Study Tour for the Sigma leadership team and their pharmacist customers.
The first Retail Study Tour took place over two weeks in Canada and the USA, with a number of ‘behind the scenes’ key retailer and supplier visits and workshops. Since then, Retail Study Tours have taken place in various countries around the globe.
Following a project for Asda where GIG Retail were asked to review the Asda Media Centre, the GIG team were invited to put forward a proposal on how they could deliver a better media sales solution for Asda.
With a business unit of just 5 sales and one client service expert, this new team were the first point of contact for all of Asda’s top suppliers who wanted to bring their brands to life in stores.
The focus on Asda Media Sales continued throughout the year. And as the months went on, more media assets were brought into the mix for the GIG Retail team to use to build even stronger campaigns for brands – from the Asda Magazine, through to experiential sampling pods at the front of stores.
At the same time, the new GIG Licensing division is created to help licensors maximize retail opportunities.
As the team has now grown to 15 people, the current office on The Calls in Leeds is now too small. So the GIG team moves to their new home in Brewery Wharf.
With the Licensing division in full flow, the GIG team enter the Licensing Awards, and are delighted to win a top gong at the prestigious ceremony in London.
At the same time, the Walmart Canada Media Group invite the GIG team over to Mississauga in Toronto to support them on the next phase of growth of the Walmart Media Group.
Whilst back in the UK, the focus on Shopper and Brand Marketing continues for the GIG team with a record number of campaigns being built for various fmcg brands.
The GIG Retail growth journey continues as four distinct business units are created – each led by a member of the management board.
Ethics without compromise...
Ethics without compromise
Reliable and responsive
Do what we say
Make time for each other
Strive for excellence
Strive for excellence
Win as a team
Make time for learning and development
Seek out inspiration
Make time for thinking differently and challenging the norm
Deliver the results
Improve for the future
Make things better, simpler and cheaper
Have fun and celebrate success!