WHO WE ARE
Great Ideas Group downunder!
Having worked for many years for Asda Walmart in the UK and Coles Supermarkets in Australia, Gal Shivtiel set up Great Ideas Group in Melbourne Australia as a strategic retail consultancy.
With a small team of retail experts, GIG worked on a number of projects across Australia. The projects were varied, but all had a similar focus. To help retailers get closer to customers or support suppliers to understand retailers better.
The Year of the Tiger
Following a strategic project with Walmart in China, the GIG team started a long term strategic relationship with Walmart that has continued to this day.
The Walmart China projects started with GIG producing and delivering the China Year Beginning Meeting in 2010 for 15,000 delegates across China.
The GIG team also worked on creating the strategic marketing plans and delivering a world class events programme that started with Chinese New Year and culminated in bringing the Moon Festival to life in stores.
From Australia to China to Leeds
With a fast growing customer base in the UK, Great Ideas Group set up their Europe office in Leeds (the home of Asda Walmart UK).
The Leeds team soon became specialists in FMCG trading and marketing and launched a business unit that worked on numerous trading projects, including delivering Trading Workshops and Buyers Academy modules to help experienced buyers and sales teams to win in an ever changing retail landscape.
The GIG team also start working closely with the Walmart International team based in Asda House in Leeds.
The Asia growth continues
As well as the support for the Walmart China team, GIG was brought in to take a look at how to create differentiation in the shopping experience for Walmart in India.
Based out of Delhi, the GIG team looked to create a world-class demo and retailtainment plan for the Walmart team. This plan ensured a focus on customer experience that bring events and new product launches to life for customers in stores across the country.
Our first Retail Study Tour
Back in Australia, the GIG team were working closely with Sigma Pharmaceuticals, the largest retail-led pharmacy network in Australia.
As part of a number of trading initiatives that GIG were supporting the Sigma team in delivering, they were also asked to build and bring to life a Retail Study Tour for the Sigma leadership team and their pharmacist customers.
The first Retail Study Tour took place over two weeks in Canada and the USA, with a number of ‘behind the scenes’ key retailer and supplier visits and workshops. Since then, Retail Study Tours have taken place in various countries around the globe.
The GIG Retail team are born
Following a project for Asda where GIG Retail were asked to review the Asda Media Centre, the GIG team were invited to put forward a proposal on how they could deliver a better media sales solution for Asda.
With a business unit of just 5 sales and one client service expert, this new team were the first point of contact for all of Asda’s top suppliers who wanted to bring their brands to life in stores.
The focus on Asda Media Sales continued throughout the year. And as the months went on, more media assets were brought into the mix for the GIG Retail team to use to build even stronger campaigns for brands – from the Asda Magazine, through to experiential sampling pods at the front of stores.
At the same time, the new GIG Licensing division is created to help licensors maximize retail opportunities.
As the team has now grown to 15 people, the current office on The Calls in Leeds is now too small. So the GIG team moves to their new home in Brewery Wharf.
GIG Retail Toronto bound
With the Licensing division in full flow, the GIG team enter the Licensing Awards, and are delighted to win a top gong at the prestigious ceremony in London.
At the same time, the Walmart Canada Media Group invite the GIG team over to Mississauga in Toronto to support them on the next phase of growth of the Walmart Media Group.
Whilst back in the UK, the focus on Shopper and Brand Marketing continues for the GIG team with a record number of campaigns being built for various fmcg brands.
The Journey Continues
The GIG Retail growth journey continues as four distinct business units are created – each led by a member of the management board.
- Media Sales and Evaluation
- Shopper & Brand Marketing
- Digital and E-commerce
- Licensing & Consumer Products
And with a focus on delivering results for clients around these four pillars, the GIG Retail team are currently working on various projects across Europe, Australia, North America and Asia.
GIG continues to grow and diversify
Advertising sales for ASDA Media Partnerships continues to grow – with a significant focus on new digital media assets.
In the U.S. GIG start working with Vet IQ, in a ground-breaking project to introduce veterinary clinics into Walmart stores.
As the GIG client portfolio grows, so does our team. Including the recruitment of a team of 14 Digital experts who join GIG. As well as a new insights and product proposition team.
The larger team means we have to move into a larger office in Brewery Wharf too!
Global focus continues for GIG
The GIG partnership with Walmart U.S. continues across a number of projects in Digital Media.
The GIG team also work with a growing number of FMCG and CPG brands across the globe – with a key project for one of the world’s biggest drinks companies supporting their teams in USA, Mexico, Canada, UK, China and India.
Whilst in Australia, the team begin working with Pharmacy Alliance, Australia’s largest independent pharmacy network, to deliver true differentiation in the Australian pharmacy market in both B2B and B2C.
We have now grown to a team of over 50 people!
Continued growth with Walmart and ASDA
GIG’s partnership with Walmart around the globe extends to working with Walmart in Mexico. A new GIG Mexico team are created to support the Walmart Media Group in Mexico City.
Within the UK, GIG further develops partnerships with digital and insights agencies to create best in class campaign reporting. The new insights reports now deliver detailed and bespoke ROI analysis of all retail media campaigns booked through GIG.
Strive for excellence
Deliver the results
meet our team
The Giggers are a tight-knit family of dedicated and driven retail and creative experts.
We embrace the endless possibilities and the fast paced challenges of the industry.
Each one of us thrive on sharing our expertise to create innovative solutions which deliver great results for our clients.
Over 25 years’ experience in various global retail buying and marketing roles within retailers, manufacturers and agencies.
100% committed to providing current and prospective clients with realistic & reliable business solution.
Leadership experience within global media companies working across sales, operations and product marketing and development.
Using attention to detail to deliver successful financial performance with a corporate governance at the heart of all decisions.
Don’t be missing that expense deadline on her watch!
Works with brands and retailers from concept ideas to final designs, putting user engagement at the core of the design process.
Dedicated to identifying problems and formulating solutions, whilst continually developing an understanding in all areas within retail.
She is eager to put her skills to use and learn more about the retail sector within her role.
Process, process, process.
He uses his IT knowledge to improve reports and reduce production time.
Dedicated to supporting suppliers in achieving their objectives and helping create effective campaigns.
Looking after the Fresh category & Agency Accounts to ensure the most effective media campaign is created to align with brand objectives.
18 years’ experience in customer-facing roles which helps build very strong relationships with suppliers.
Looking after the impulse category to ensure the most effective media campaign is created to align with brand objectives.
Always striving to further grow her retail knowledge.
Experienced in H&B and Grocery retail brands. Dedicated to providing new innovative ideas with a passion for retail.
Understanding the effectiveness of retail media, how it’s consumed by customers and the impact it can have on the shoppers’ purchasing decisions.
Expert knowledge in the retailer, the brand and the customer and connecting the three together through bespoke media campaigns.
Dedicated to formulating timelines, overseeing and documenting all aspects of digital projects. Assisting in design and concept development.
She has a background of e-commerce marketing and analysis and is now responsible for ensuring the effective delivery of digitally served campaigns.
Dedicated to profitable integration of brands across the retail platform.