Unlock the power of retail media
We are a leading retail media agency, specialising in crafting and managing high-performance retail media networks for some of the world’s largest retailers. As retail media specialists with a proven track record, we understand what it takes to develop a successful retail media strategy. Whether you're looking to scale an existing network or launch a new one, our retail media consultancy offers the expertise and insights you need to accelerate growth and achieve your business goals.
News
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![Erinne Boyes - Operations Director at GIG Retail]()
Media Planning: The benefits of retail media in upper-funnel advertising.
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![Truan Cannings - Operations Manager at GIG Retail]()
Truan Cannings, Operations Manager wins Advantage Smollan LOVE Award.
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![Ruth Preston, Senior Account Manager at GIG Retail]()
Ruth Preston - Senior Account Manager wins Advantage Smollan LOVE Award.
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![Jake Rodgers, account manager at GIG Retail]()
Jake Rodgers - Account Manager wins Advantage Smollan Love Award.
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Deliveroo continues non-food play with The Perfume Shop partnership.
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![Mike Smollan and David Smollan visit GIG Retail and IMA]()
Mike Smollan: We're creating better futures for our clients and our people.
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![Annelise Turner wins Advantage Smollan LOVE Award]()
Annelise Turner wins the Advantage Smollan LOVE Award for upholding values.
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![Smart Energy Poundland non-endemic retail media partnership]()
Smart Energy GB provide energy-saving tips to Poundland customers.
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![Many retailers only scratching the surface on retail media potential]()
Many retailers only scratching the surface of their retail media potential.
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![GIG Retail wins Great Place To Work Certification]()
GIG Retail earns Great Place to Work Certification for the second year running.
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![Mal Manic joins GIG Retail as Operations Exec]()
A warm welcome to Mal Manic who joined the GIG Retail team as Operations Executive.
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![Mars Wrigley trials sustainable display unit made from cocoa beans in Tesco]()
Mars Wrigley trials sustainable display unit made from cocoa beans in Tesco.
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![Megan King - Account Manager at GIG Retail.]()
Megan King wins GIG's second Advantage Smollan LOVE Award for upholding values.
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![GroupM and Tesco partnership]()
GroupM & Tesco Media & Insight platform establish strategic media partnership.
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![Erinne Boyes - Operations Director at GIG Retail.]()
The characteristics of a successful RMN, & the key milestones to creating one?
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![John Lewis retail media partnership with Microsoft]()
JL partnership with Microsoft to help suppliers better connect with shoppers.
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![Jordan Roberts, Senior Platforms Manager at GIG Retail]()
Platform consolidation vs. selecting the best tech partners for each specific RM need.
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![Axel Tulip, Client Director at GIG Retail]()
Don't forget the power of your ad creative in connecting with your audience.
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![Ecovadis Sustainability Award]()
GIG Retail wins Ecovadis sustainability accreditation for 3rd year.
The Power of Retail Media
Services
Strategy & Insight
Opportunity sizing for RMN launch
Data, platform & technology advisory
Retail media optimisation consultancy
Media event programme design
Planning & Activation
Media sales & account management
Media operations design
Content design & product marketing
Media process optimisation & PM support
Measurement & Evaluation
Campaign reporting & evaluation
Advanced insight & evaluation
Business performance analysis
Bespoke data science & analytics
Client Success
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![Smart Energy retail media partnership with Poundland.]()
Smart Energy and Poundland
Non-endemic
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RMN Discovery Project with GIG
RMN Scoping
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![A retail media success story with GIG Retail and ASDA.]()
Retail Media Success Story
RMN Growth
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![Digital media packages built by GIG Retail for ASDA.]()
Benefits of digital media packages
Digital Media Growth
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![GIG Retail lead ASDA's migration from digital tenancy display, to a CPM ad served model.]()
Tenancy to CPM migration
Digital Media Growth
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![Poundland partner with GIG Retail to launch the first discounter retail media network.]()
Launching a new RMN
Discount Retailer
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Workflow Automation
RMN Optimisation
Part of the Advantage Smollan Group
Advantage Smollan is the result of a strategic international partnership between Advantage Solutions and Global Smollan Holdings.
Combined we are a global network of agencies specialising in the provision of sales, marketing and data solutions for retailers and consumer goods companies.
GIG Retail utilises the Advantage Smollan global network to activate campaigns at scale anywhere in the world, with the additional benefit of local knowledge and expertise.
Combining local expertise with global scale to deliver effective, innovative solutions for our partners.
