Solutions for Clients
GIG Retail specialise in building, running and growing retail media networks. Our global operational capability and our success with some of the biggest retailers in the world, means our passion is matched by experience, expertise, innovation and the delivery of measurable results.
Services
Strategy & Insight
Opportunity sizing for RMN launch
Data, platform & technology advisory
Retail media optimisation consultancy
Media event programme design
Planning & Activation
Media sales & account management
Media operations design
Content design & product marketing
Media process optimisation & PM support
Measurement & Evaluation
Campaign reporting & evaluation
Advanced insight & evaluation
Business performance analysis
Bespoke data science & analytics
STRATEGY & INSIGHT
Opportunity sizing for retail media network launch
Quantify the Retail Media Network commercial opportunity and business case. Develop the go-to-market strategy, proposition, operational design and full launch plan.
Retail media optimisation consultancy
For existing RMNs, we help retailers optimise and increase the value of their media and data assets, through a full audit, including marketing, sales, reporting, pricing optimization and more.
Data, platform and tech advisory
RMN tech stack review, tech vendor selection and platform implementation, to ensure retailers have infrastructure to maximise media performance and operations.
Media event programme design
Retail media event audit to highlight revenue opportunities, calendar event planning and media event plan design to ensure relevance and positive experience for shoppers, aligned to retailer’s customer and commercial strategy.
PLANNING & ACTIVATION
Media sales and account management
Development of media sales strategy, media planning, creation of sales and account management teams, and media programme design.
Content design, product marketing & production
Audit of retailer media creative, the production of RMN creative playbooks to guide on best practice, campaign creative development and the production of high quality sales collateral.
Media Operations design
Bespoke process design to maximise operational efficiency, and third-party SLA management.
Media process optimisation & PM support
Operational resourcing - structure, recruitment and training. End-to-end campaign delivery, briefing and collation of creative assets, process and best practice. Event management and delivery, Store media optimisation.
MEASUREMENT & EVALUATION
Campaign reporting and evaluation
Multi-channel campaign measurement and reporting. Data analysis to inform future media planning. Customer engagement and compliance reporting.
Campaign performance analysis
Media performance audit to understand performance and growth opportunities. Media innovation test & learn. Benchmark analysis, Bespoke analysis.
Advanced insight and evaluation
Understand performance and growth opportunities. Media innovation test & learn. Benchmark and bespoke analysis, delivered with intuitive dashboard solutions.
Bespoke data science & analytics
We are able to tailor services to the needs of the retailer, integrating category management, merchandising and pricing strategy to enhance retail media optimisation.
Benefits
To Retailers
Access GIG’s expertise in building, launching and growing retail media networks that deliver:
Net new revenue
Low cost, high margin
Audience data capture
Increased product sales
Increased share of market
To Suppliers
Access GIG’s understanding and experience of how to navigate the retail media landscape to:
Reach consumers in buy mode
Target the right audiences at scale
Attribute media performance
Increase product sales
Increase share of category
To Shoppers
A good retail media network enhances the customer experience, driving loyalty and brand affinity through:
Inspiring content
Choice: Greater awareness of range, quality and NPD
Value through pricing, discounts and loyalty programmes
