Unlock the power of retail media
We are retail media experts. We develop and manage retail media networks for some of the biggest retailers in the world and have a unique understanding of what is required to succeed. Whether it’s growing an established retail media network or launching a new one, we have the experience and expertise to accelerate your ambition.
News
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![Mike Smollan and David Smollan visit GIG Retail and IMA]()
Mike Smollan: We're creating better futures for our clients and our people.
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![Annelise Turner wins Advantage Smollan LOVE Award]()
Annelise Turner wins the Advantage Smollan LOVE Award for upholding values.
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![Smart Energy Poundland non-endemic retail media partnership]()
Smart Energy GB partnership to provide energy-saving tips to Poundland customers.
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![Many retailers only scratching the surface on retail media potential]()
Many retailers only scratching the surface of their retail media potential.
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![GIG Retail wins Great Place To Work Certification]()
GIG Retail earns Great Place to Work Certification for the second year running.
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![Mal Manic joins GIG Retail as Operations Exec]()
A warm welcome to Mal Manic who joined the GIG Retail team as Operations Executive.
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![Mars Wrigley trials sustainable display unit made from cocoa beans in Tesco]()
Mars Wrigley trials sustainable display unit made from cocoa beans in Tesco.
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![Megan King - Account Manager at GIG Retail.]()
Megan King wins GIG's second Advantage Smollan LOVE Award for upholding values.
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![GroupM and Tesco partnership]()
GroupM & Tesco Media & Insight platform establish strategic media partnership.
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![Erinne Boyes - Operations Director at GIG Retail.]()
The characteristics of a successful RMN, & the key milestones to creating one?
The Power of Retail Media
A rapidly growing advertising environment attracting huge brand investment.
Retailer’s first party data is golden to brands who wish to target shoppers in buy-mode.
Monetizing your retail estate creates a low cost, high margin driver of product sales.
Full-funnel solutions enable brands to deliver the right message at the right time.
Attributing media investment to product sales makes retail media a must for brands.
High margin, net new revenue funds trade marketing & improved shopper experience.
Services
Strategy & Insight
Opportunity sizing for RMN launch.
Retail media optimisation consultancy.
Data, platform & technology advisory.
Media event programme design.
Planning & Activation
Media sales & account management.
Content design & product marketing.
Media Operations design.
Media process optimisation & PM support.
Measurement & Evaluation
Campaign reporting & evaluation.
Business performance analysis.
Advanced insight & evaluation.
Bespoke data science & analytics.
Client Success
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![Smart Energy retail media partnership with Poundland.]()
Smart Energy and Poundland
Non-endemic
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RMN Discovery Project with GIG
RMN Scoping
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![A retail media success story with GIG Retail and ASDA.]()
Retail Media Success Story
RMN Growth
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![Digital media packages built by GIG Retail for ASDA.]()
Benefits of digital media packages
Digital Media Growth
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![GIG Retail lead ASDA's migration from digital tenancy display, to a CPM ad served model.]()
Tenancy to CPM migration
Digital Media Growth
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![Poundland partner with GIG Retail to launch the first discounter retail media network.]()
Launching a new RMN
Discount Retailer
Part of the Advantage Smollan Group
Advantage Smollan is the result of a strategic international partnership between Advantage Solutions and Global Smollan Holdings.
Combined we are a global network of agencies specialising in the provision of sales, marketing and data solutions for retailers and consumer goods companies.
GIG Retail utilises the Advantage Smollan global network to activate campaigns at scale anywhere in the world, with the additional benefit of local knowledge and expertise.
Combining local expertise with global scale to deliver effective, innovative solutions for our partners.
