Case studies
-
![Cover of a publication titled 'Iceland & the Food Warehouse Retail Media' with a red gradient background.]()
Accelerating RMN Growth
RMN Re-Launch
-
![Close-up of a red background with white text that reads 'Crystal Clear Data-Driven Decision Making'.]()
Collaboration Through Data
Leveraging 1P Data
-
![A retail media success story with GIG Retail and ASDA.]()
A Retail Media Success Story
RMN Growth
-
![GIG Retail lead ASDA's transition from digital media tenancy to ad served CPM model.]()
Tenancy to CPM Migration
Digital Growth
-
![Digital illustration of automation technology with interconnected icons representing data, analytics, and industrial processes.]()
Workflow Automation
RMN Optimisation
-
![Walmart Canada]()
Enabling Growth
Platform Dev.
-
![Smart Energy GB partnership with Iceland]()
Smart Energy GB - Iceland
Non-Endemic
CASE STUDY - NON-ENDEMIC
Smart Energy GB x Iceland & The Food Warehouse
CHALLENGE
Increase awareness and uptake of Smart Meters among cost-conscious consumers while integrating a non-endemic brand into the Iceland shopping experience in a way that felt natural…
CASE STUDY
Iceland Retail Media Relaunch
CHALLENGE
Iceland’s ambition was to develop a market-leading RMN, accelerating growth to deliver 3x their 2024 advertising revenue within 3 years. GIG Retail was appointed to…
CASE STUDY
Glacier: Data-Driven Decision Making
CHALLENGE
Develop and build a platform that would enable greater collaboration between brands and Iceland Food Warehouse by providing access to live trading data and…
CASE STUDY
Walmart Canada Connect
CHALLENGE
Walmart Canada Connect needed to modernise its operations by moving from an inflexible legacy platform to Salesforce. As the business grew, the original sales-configuration managed…
CASE STUDY
The Growth of ASDA Media Partnerships
HISTORY
GIG Retail began working with ASDA Media Partnerships in 2014, managing in-store media sales. In 2018 GIG’s remit expanded to include digital media sales, as well as campaign management, post-campaign reporting and the overall management of…
CASE STUDY
Digital Media: Tenancy to CPM Migration
CHALLENGE
To accelerate retail media growth by transitioning digital media from a tenancy buy, to a CPM model.
SOLUTION
GIG Retail led the vendor selection process, appointing Criteo to deliver a quick integration that gave suppliers…
CASE STUDY
Workflow Automation
Challenge
Create and optimise business processes for digital and physical media campaign sales.
Design an end-to-end omnichannel process that can manage over 4,000 campaigns each year.
Barriers
This is a highly complex process that involves multiple internal departments as well as…
