Workflow Automation

Challenge

Create and optimise business processes for digital and physical media campaign sales.

Design an end-to-end omnichannel process that can manage over 4,000 campaigns each year.

Barriers

This is a highly complex process that involves multiple internal departments as well as external stakeholders, managing the needs of sales, marketing, and 3rd party vendors in tech, data and reporting.

Solution

Developed a custom web portal that integrated with the booking platform, that both suppliers and operations teams use to ensure all media briefs and creatives are captured correctly and on time.

Automation was built into the portal, automatically alerting suppliers to each stage of the process with step-by-step instructions on how to complete briefing forms, select live dates, define KPIs, upload creative assets, and approve final campaign artwork.

The time-saving enabled by automation allowed the operations teams to focus on challenges or non-standard queries, with the net result of getting more media live accurately and on time.

Results