Planning & Activation

Our Planning & Activation services are designed to help retailers bring their retail media strategies to life through seamless execution, strategic coordination, and performance-focused delivery. We support retailers with campaign planning and media activation, to operational management and stakeholder alignment.

PLANNING & ACTIVATION

Media sales and account management

Our Media Sales & Account Management services help retailers build commercially successful retail media programmes through strategic sales planning, advertiser relationship management, and scalable operational support. We work with retailers to develop tailored media sales strategies that maximise revenue opportunities, strengthen brand partnerships, and position retail media offerings effectively within the market.

GIG Retail: Media sales and account management.

Content design, product marketing & production

Our Content Design, Product Marketing & Production services help retailers elevate the quality, consistency, and effectiveness of their retail media creative and commercial communications. We identify opportunities to improve creative performance, strengthen brand alignment, and enhance advertiser engagement across retail media activity.

Alongside strategic guidance, we support with the production of high-quality sales collateral designed to communicate media opportunities effectively and support commercial growth. From pitch materials and media kits to campaign assets and promotional content, we ensure retailers have the tools needed to deliver impactful, professionally executed retail media programmes.

GIG Retail: Content design, product marketing and production.

Media Operations design

Our Media Operations Design services focus on building efficient, scalable operational frameworks that support the day-to-day delivery of successful retail media programmes. We offer third-party SLA management support, helping retailers manage external partners, monitor service performance, and maintain operational standards across the wider retail media ecosystem.

GIG Retail: Media operations design.

Media process optimisation & PM support

Our Media Process Optimisation & PM Support services help retailers improve the efficiency, coordination, and delivery of their retail media operations. We support operational resourcing through team structure planning, recruitment guidance, and training programmes designed to equip internal teams with the skills and processes needed to manage scalable retail media activity effectively.

Our services also include event management and delivery support, alongside store media optimisation strategies that enhance in-store media performance, improve operational consistency, and create more engaging shopper experiences.

GIG Retail: Media process optimisation and project management support.

Our approach enables retailers to maximise revenue opportunities, improve outcomes, and strengthen their position within an increasingly competitive retail advertising landscape.

Let’s Collaborate