Case studies
CASE STUDY
HISTORY
GIG Retail began working with ASDA Media Partnerships in 2014, managing in-store media sales. In 2018 GIG’s remit expanded to include digital media sales, as well as campaign management, post-campaign reporting and the overall management of all third-party media providers. Additionally, GIG created all media sales collateral and B2B comms, making AMP’s retail media proposition easy to understand and easy to buy.
The Growth of ASDA Media Partnerships
GROWTH
ASDA now has the most comprehensive retail media portfolio in the grocery market, spanning print, OOH, carpark media, in-store radio, point-of-sale, digital display, social media and experiential. Between 2014 and 2023, retail media revenue has grown 434%.
