Case studies
CASE STUDY
Iceland Retail Media Relaunch
CHALLENGE
Iceland’s ambition was to develop a market-leading RMN, accelerating growth to deliver 3x their 2024 advertising revenue within 3 years. GIG Retail was appointed to lead that growth.
SOLUTION
Evaluate Iceland’s existing RM offering to create the most impactful and cost-effective media for both Iceland and brands, develop an innovation roadmap and define the non-endemic media opportunity. Design new ‘Iceland Retail Media’ branding and media sales collateral and launch the partnership to over 300 suppliers at Iceland HQ, showcasing media innovation, upgraded media measurement and reporting, and new platforms and processes.
RESULTS
17
new media formats launched
End-to-End booking to billing media management platform
MediaMetrics
First-party data portal allowing brands to access near real-time trading data
Glacier
Programme launched, giving brands access to exclusive media assets to create huge impact in-store and online.
Icebreakers
