To accelerate retail media growth by transitioning digital media from a tenancy buy, to a CPM model.

SOLUTION

GIG Retail led the vendor selection process, appointing Criteo to deliver a quick integration that gave suppliers access to industry-standard IAB ad formats and more granular targeting options. A second partnership with Scoota unlocked a suite of rich media.

RESULTS

Implementation of a CPM model meant an increase in ad inventory, the introduction of Sponsored Products, real-time view of media availability, and accelerated digital revenue growth.

A selection of objective-based digital media packages, combined with automated booking and ad creative made media buying quicker and easier both for advertisers and for AMP, while enabling in-flight optimisation, improved campaign performance and a reduction in the volume of monthly invoices.

Campaign reporting capability expanded from impressions and CTR to also include ROI and media attribution, so that advertisers could account for every £ spent.

Overall, these upgrades drove increased campaign performance, improved analytics which improved data-led media planning, and greater media investment from suppliers and brands.