Unlock the power of retail media
We are leading Retail Media Experts specialising in developing and managing top-performing retail media networks for some of the world's largest retailers. With our expertise and proven track record, we know what it takes to drive success in retail media. Whether you're expanding an existing network or launching a new one, our experience and insight will help you accelerate growth and achieve your goals.
News
The Power of Retail Media
Services
Strategy & Insight
Opportunity sizing for RMN launch
Data, platform & technology advisory
Retail media optimisation consultancy
Media event programme design
Planning & Activation
Media sales & account management
Media operations design
Content design & product marketing
Media process optimisation & PM support
Measurement & Evaluation
Campaign reporting & evaluation
Advanced insight & evaluation
Business performance analysis
Bespoke data science & analytics
Client Success
Part of the Advantage Smollan Group
Advantage Smollan is the result of a strategic international partnership between Advantage Solutions and Global Smollan Holdings.
Combined we are a global network of agencies specialising in the provision of sales, marketing and data solutions for retailers and consumer goods companies.
GIG Retail utilises the Advantage Smollan global network to activate campaigns at scale anywhere in the world, with the additional benefit of local knowledge and expertise.
Combining local expertise with global scale to deliver effective, innovative solutions for our partners.